Lookbook

CREATED BY THE ESSENCE OF PLACES THAT INSPIRE US + OUR BRAND VISION + SUSTAINABLE PRACTICES.

OUR main PURPOSE IS TO BRING THE ESSENCE OF PLACES THAT INSPIRE US —AND WE CHOSE sUSTAINABLE STREETWEAR AS THE MEDIUM TO DO SO.

WE WANT TO CREATE SOMETHING SO THAT THE PERSON ALMOST FEELS HIMSELF IN THE VENUE . + UNIQUE STYLE.

CLOTHING ISN'T JUST ABOUT FITS, STYLE OR DESIGN... BUT ALSO THE VALUES YOU REPRESENT WEARING THE GARMENTS.

WHEN YOU WEAR noir, you are contributing to a sustainable practices of production.

CLICK THROUGH EACH COLLECTION TO READ THE STORY BEHIND EACH ONE. THANK YOU.

- dani (FOUNDER)

Dreaming in Los Angeles (FW'24)

Dreaming in Los Angeles collection is a tribute to the diversity, glamour and innovative spirit of the city of stars. It is a representation of the timeline from the 1990's to the present day. That's why several nods are found in each of the garments.

I'm not an Artist (Pre SS'24)

We are not artists and many are not either, this capsule is a wink to the intrusiveness in the world of Art, to be one you need an essence, a magic. This collection represents our recent qualitative improvement in terms of materials and cuts: we are betting on a more cropped style, cooler and slightly heavier fabrics and darker tones.

Trip to Tokyo (FW'23)

This collection has a very special part of my life. Traveling to Japan has always been one of my dreams since I was a child, the first year we tried to go just happened the Tōhoku Earthquake and Tsunami so we could not go, then in our second attempt we found the Covid-19 pandemic and finally, in 2022, with our third attempt we could travel to Japan.

JuanAlejos_NoirShop_22_d0385796-0721-4c87-b540-34fb30032213

Summer in Ibiza (SS'23)

Summer in Ibiza" is an invitation to immerse yourself in a dreamy summer on the wonderful island of Ibiza. A place where the senses awaken to the touch of the sun, the smell of pine and the sound of the waves.